John Sharp from the Cleveland Clinic was recently in Toronto to give a presentation on Social Media for Canadian Healthcare at the Toronto Academic Health Sciences Network Education Day for Healthcare Communicators .
While a good majority of the Social Media strategies that U.S. Hospitals are using are designed to attract and retain patients which is somewhat irrelevant in Canada, he does have some excellent ideas on how and what could be leveraged successfully here.
An example he explores on his blog is Social Media for Hospital Foundations. Charged with fund raising for capital purchases, Social Media provides an excellent means of directly engaging with and staying connected with donors.
Even if not all the information translates directly to the Canadian market, it’s very interesing to see what the Cleveland Clinic is doing online. His complete presentation is embedded above and is very insightful and well organized. His blog is also a excellent source of information on the topic and he has made available additional presentations on slideshare.
Resources:
Go to the source,
John Sharpe’s Blog,
John Sharpe on slideshare.
